Richmond selected to host 2021 Beer Marketing & Tourism Conference (via RVAHub)

“Richmond is a fantastic location for the Beer Marketing & Tourism Conference,” said Allan Wright, President of Zephyr United. “It has an outstanding beer scene and is actively engaged in promoting the region as a beer tourism destination. We are excited to be heading to Richmond in 2021.”

Zephyr United recently announced that the Richmond region has been selected to host the 2021 Beer Marketing & Tourism Conference (BMTC). The conference will take place February 23-25, 2021 at the Omni Richmond Hotel in Richmond’s Shockoe Slip Historic District.

“Richmond is a fantastic location for the Beer Marketing & Tourism Conference,” said Allan Wright, President of Zephyr United. “It has an outstanding beer scene and is actively engaged in promoting the region as a beer tourism destination. We are excited to be heading to Richmond in 2021.”

The Beer Marketing & Tourism Conference (BMTC) provides information and education regarding the growing functions and importance of beer marketing, tourism, event planning, and branding. The BMTC is regularly attended by breweries, brewery guilds, destination management organizations, tour operators, marketing agencies and media from around the country. The schedule of events for 2021 will include summits, presentations, and lectures from leading beer industry figures, including a keynote talk from Stone Brewing Co-Founder Greg Koch.

Craft beer tourism is a growing trend in Virginia, with the state calling more than 200 breweries home. Virginia is also one of six states where craft beer has grown the most, up 36% according to C+R Research. The Richmond region is home to nearly forty breweries and in 2018 was named “The World’s Top Beer Destination” by VinePair. Richmond Region Tourism encourages visitors to use the Richmond Beer Trail as their guide when exploring the craft beer scene in the area. After getting their map stamped at five breweries, Richmond Beer Trail followers are given limited-edition Richmond Beer Trail gear.

“We are thrilled to host the Beer Marketing & Tourism Conference 2021,” said Jack Berry, President and CEO of Richmond Region Tourism. “We look forward to saying ‘Cheers’ to BMTC guests in March of 2021 when we’ll feature our fantastic craft beer scene and show them why Richmond was included in the New York Times ‘52 Places to Go in 2020.’”

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