Creating Strategic Goals – Why is it important and where do we start?

Creating Strategic Goals – Why is it important and where do we start?


If you are interested in creating diverse opportunities and an inclusive organization, but are overwhelmed, this seminar is a great place to start. Specifically, knowing where to start making the change in an organization. In this presentation, we will talk about what makes diversity important in craft beer and how we can go about making impacts to further inclusivity both with our employees and customers. We will discuss real life examples from marketing and management teams that show how to create and implement goals to get you started, or help you continue, in reaching a larger audience from inside out of your organization.  This session will build upon the BA’s Diversity Ambassador’s “2021 Fans, Hands, and Brands” program.

Presented by Austin Bunn, Ballad Brewing