Brand is more than a logo and a slogan. It’s a lifestyle, experience, your people, and your community. This session will explore how branding is an experience and a journey for the customer starting with their internet search for “Best breweries in Richmond” to walking out the door with beer to go. Your product will speak for itself. You just need to get them in the door and create a loyal customer or someone that will spread the word. Use your brand to attracts customers that feel some ownership to your business. This session will cover the following topics:
- Visual branding – logos and websites
- Customer journey – how your business appears in an internet search, to the website, to the taproom, to your staff
- Social media – building a social calendar and presenting your business with consistency. Tools, tips, and tricks to make life easier.
- Q&A Session – Ask the experts followed by an open invite for free creative consulting for all of VCBG members.
Presented by Matt Pennetti, Ashleigh Road
